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Callicarpa dichotoma 'Issai'
Common Name: Issai Purple Beautyberry
A compact, spreading beautyberry valued for its heavy fruit set and showy fall color. Slender, arching branches carry small pink flowers in summer, followed by abundant clusters of bright violet-purple berries that line the stems in fall, creating dramatic ornamental impact. Growth is open yet graceful, forming a low, mounding shrub that is especially effective when allowed to naturalize. Growing Conditions Light: Full sun to part shade (best fruiting in full sun) Soil: Moist, well-drained; adaptable to a wide range of soil types Water: Average once established Cold Hardiness: Good winter tolerance; berries form on new wood Hardiness USDA Zones: 5a–8b Mature Size Height: 4–6 ft Width: 5–6 ft Features Abundant purple berries in fall Graceful, arching growth habit Reliable fruiting without a pollinator Good fall interest and wildlife value Landscape Uses Mixed shrub borders Mass plantings and naturalized areas Woodland edges Accent shrub for fall and winter interest Why Growers Choose It Heavy berry production on a compact plant Self-fertile selection Excellent substitute for larger beautyberry cultivars
| Plant Type: | Flowering Shrub |
| Width: | 5-6' |
| Height: | 5'-6' |
| Fragrant: | Yes |
| Fruit | Yes |
| Growth Rate | Moderate |
| Zone: | 5 - 8 |
| Deer Resistant: | Yes |
| Salt Tolerant: | No |
| Drought Tolerant: | No |
| Exposure: | Full Sun, Partial Shade |
| Bloom Time: | Late Summer, Early Fall |
| Bark Type: | Smooth |
| Landscape/Use: | Foundation |
| Shape: | Low Mounding, Mounded |
| Soil Type | Loamy, Heavy, Sandy well-drained |
| Flower Color: | Pink |
| Leaf Color: | Green |
| Fall Color: | Yellow Green |
