
Common Name: Early Amethyst
A compact beautyberry valued for its early fruiting and vivid purple berries that provide standout fall interest. Small pink summer flowers give way to dense clusters of bright violet-purple berries that appear earlier than most varieties and persist well into fall, creating strong ornamental appeal. Growth is graceful and spreading, forming a low, mounded shrub that performs well in mixed borders and naturalized settings. Growing Conditions Light: Full sun to part shade (best fruiting in full sun) Soil: Moist, well-drained; adaptable to a wide range of soil types Water: Average once established Shape: Low, mounding to spreading habit Cold Hardiness: Good winter tolerance; berries form on new wood Hardiness USDA Zones: 5a–8b Mature Size Height: 3–4 ft Width: 4–5 ft Features Early-developing purple berries Heavy fruit set Graceful, arching branches Good fall and early winter interest Landscape Uses Mixed shrub borders Mass plantings Woodland edges Accent shrub for fall color and berries Why Growers Choose It Earlier berry color than standard beautyberry Compact size fits smaller landscapes Reliable fruiting and strong ornamental impact
| Plant Type: | Deciduous Shrub |
| Width: | 4' |
| Height: | 4' |
| Fragrant: | Yes |
| Fruit | Yes |
| Fruit Color | Purple |
| Growth Rate | Moderate |
| Zone: | 5 - 8 |
| Deer Resistant: | Yes |
| Salt Tolerant: | No |
| Drought Tolerant: | No |
| Exposure: | Full Sun, Partial Shade |
| Bloom Time: | Summer, Late Summer |
| Bark Type: | Smooth |
| Landscape/Use: | Foundation, Mass Planting, Hedge |
| Shape: | Low Mounding |
| Soil Type | Loamy, Sandy well-drained |
| Flower Color: | Pink |
| Leaf Color: | Green |
| Fall Color: | Yellow Green |