
Common Name: Eastern Purple Coneflower
Echinacea ‘PowWow Wildberry’ — commonly called PowWow Wildberry Coneflower — is a compact, long-blooming perennial valued for its large, vibrant rose-pink flowers with prominent orange cones that appear from early summer into fall. Dark green, slightly coarse foliage forms a neat, well-branched clump and remains attractive through the season, sometimes developing muted tones in fall. Its sturdy, upright habit and excellent branching produce abundant blooms, making it ideal for borders and pollinator plantings. Mature Size: Width: 12–18 in Height: 18–24 in USDA Zones: 4a–9b Light: Full sun Soil: Well-drained soils; tolerant of poor, sandy, or rocky conditions Water: Low to moderate; drought tolerant once established Wildlife: Attracts bees, butterflies, and songbirds (seed heads) Features & Landscape Uses: Form: Compact, upright, clump-forming perennial with strong, branching stems Excellent for borders, mass plantings, containers, and pollinator gardens Heavy flowering and vibrant color provide strong summer impact Long bloom period ensures continuous color Deer resistant and low maintenance Maintenance: Deadhead to extend blooming or leave seed heads for winter interest Cut back in late fall or early spring Divide clumps every few years if needed
| Plant Type: | Perennial, Semi Evergreen |
| Width: | 12-18" |
| Height: | 18-24'' |
| Fragrant: | No |
| Growth Rate | Fast |
| Zone: | 4 - 9 |
| Deer Resistant: | Yes |
| Salt Tolerant: | No |
| Drought Tolerant: | No |
| Attract: | Butterflies |
| Exposure: | Full Sun |
| Bloom Time: | Early Summer, Summer, Late Summer, Early Fall |
| Shape: | Upright, Compact |
| Soil Type | Sandy, Well Drained |
| Flower Color: | Pink, Rose |
| Leaf Color: | Green |
| Fall Color: | Dark Green, Green, Brown |