
Common Name: Autumn Brilliance Serviceberry
A classic small ornamental tree or large multi-stemmed shrub with white spring flowers, edible summer berries, and brilliant orange-red fall foliage—one of the most popular serviceberry cultivars in landscape plantings. Key features Width: 15–25 ft Height: 15–25 ft Flower color: White (buds often pink-tinged) Bloom time: Early to mid spring Fruit: Edible purple-black berries in early summer Fall color: Bright orange-red to red (noted for outstanding autumn hues) Form: Upright, rounded small tree or large shrub Life cycle: Deciduous small tree / multi-stem shrub Growing conditions Sun: Full sun to partial shade Soil: Moist, well-drained; adaptable Water: Moderate; prefers consistent moisture Hardiness: USDA Zones 3–9 (often listed as 4–9) Landscape use Specimen tree or focal point Small to medium residential landscapes Native and naturalized gardens Wildlife and pollinator gardens Patent & Trademark Plant Patent: PP5717 — Amelanchier × grandiflora ‘Autumn Brilliance’ is a patented cultivar. Trademark: Autumn Brilliance® — the registered trade name used commercially. Status: Patented (patent PP5717) / Trademarked name Notes Originated as a selection introduced by nurseryman Willet Wandell in Illinois. Excellent multi-season interest with spring flowers, summer fruit, fall foliage, and winter branch structure. Fruit is very attractive to birds and can be used by people in jams or pies.
| Plant Type: | Flowering Ornamental Tree |
| Width: | 15-20' |
| Height: | 15' |
| Fragrant: | Yes |
| Fruit | Yes |
| Growth Rate | Moderate |
| Zone: | 4 - 8 |
| Deer Resistant: | Yes |
| Salt Tolerant: | No |
| Drought Tolerant: | No |
| Attract: | Bees, Birds |
| Exposure: | Full Sun |
| Bloom Time: | Spring |
| Bark Type: | Smooth, Striped, Furrowed |
| Shape: | Broad Upright |
| Soil Type | Clay |
| Flower Color: | White |
| Leaf Color: | Green |
| Fall Color: | Red, Orange |